Sternburg Quiz

Overview

For Sternburg Beer, we produced the Dresden edition of the “Sterni Späti Quiz” – a fun and unconventional advertising format set in a typical late-night convenience store (“Späti”). Hosted by a charismatic comedian, the show surprises random visitors with an impromptu quiz as they enter the store. Contestants are rewarded with a cold Sterni and face humorous questions about beer and the cult brand itself.

The shoot, as well as the final edit, turned out hilariously entertaining – capturing the raw charm, spontaneity, and down-to-earth spirit that define Sternburg. A celebration of beer, street culture, and unexpected fun.

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